Our Story
Since 1979, Love Confectionery has been crafting authentic traditional baked goods in the heart of Singapore's Bukit Merah district.
Our Heritage
Love Confectionery began as a humble bakery with a simple mission: to create delicious, affordable treats that bring joy to our community. Over four decades later, we continue to uphold the same values and traditions that have made us a beloved institution.
Our Chinese name, 愛的西菓店 (Ai De Xi Guo Dian), translates to "Love's Western Confectionery Shop," reflecting our commitment to blending traditional Asian flavors with Western baking techniques.
Our Values
Authenticity
We preserve traditional recipes and baking methods.
Affordability
Quality treats at prices everyone can enjoy.
Simplicity
Focus on classic flavors and honest ingredients.
Heritage
Preserving Singapore's culinary traditions.
Our Craftsmanship
Every product at Love Confectionery is crafted with care using traditional methods. We take pride in our handmade approach, ensuring each item meets our high standards of quality and taste.
From our signature buttercream cakes to our beloved pandan cake, every recipe has been perfected over decades of experience, resulting in the authentic taste that our customers know and love.
